How to Fix iPhone 15 with iOS 17 Getting Stuck on Apple Logo Screen During Setup

You peeled off the plastic, charged up that shiny new iPhone 15, and eagerly powered it on, only to be greeted by the glowing Apple logo…for minutes on end. The frozen Apple screen during setup is a familiar letdown for iOS users.

Don’t lose hope for your new iPhone just yet. This frustrating glitch is fixable with a few troubleshooting steps.


Read on!

Triggering Factors Behind the Frozen Apple Screen on Update Download or Setup

Before you panic about a defective device, know that several issues can cause an iPhone 15 to freeze on the Apple logo during initial setup:

  • Corrupted software from a failed iOS 17 installation
  • App and data transfer problems from iCloud or old iPhone
  • Partially downloaded iOS updates stuck in limbo
  • Outdated backup used for iPhone 15 setup
  • Buggy hardware response to powering on new device

With so many potential triggers, don’t assume the worst just yet. Methodically trying different setup routines can identify and resolve the cause.

How to Troubleshoot and Fix iPhone 15 Device with iOS 17 Getting Stuck on Apple Logo Screen During Setup or Update Download

Force Restart Stalled iPhone 15


If your iPhone 15 is unresponsive with the Apple logo stuck on screen, try force restarting the device. Press and quickly release the Volume Up button. Then press and quickly release the Volume Down button. Finally, press and hold the Side button until the Apple logo appears.

This forces the device to restart, interrupting any hung-up software loops. Run through setup again and see if the Apple logo hang-up recurs.

Erase and Restore iPhone Software

If force restarting doesn’t help, wipe the device software completely by connecting to a computer and entering recovery mode. With a USB cable, connect iPhone 15 to a Mac computer or Windows PC with iTunes installed.

Press and release the Volume Up button, press and release Volume Down, then press and hold the Side button until you see the recovery mode screen. This lets you completely erase and reinstall iOS through iTunes.

Delete Corrupt iOS Update Files

Leftover iOS update files corrupted during download can disrupt setup. Enter recovery mode again, connect to computer, then instead of restoring, select “Update” in iTunes. This installs the iOS update again without wiping the device.

Set Up as New iPhone

Rather than restoring apps and data from old iPhone or iCloud, try setting up the iPhone 15 as a new, blank device. This prevents any bugs from transferring over and gives you a fresh setup. Sign into iCloud after to sync only essential data like contacts and calendar events.

Contact Apple Support

If the frozen Apple logo persists through all troubleshooting, don’t panic. Reach out to Apple support by making a Genius Bar appointment at an Apple store. An expert can diagnose deeper hardware or software issues causing the freezing issue during setup.

With some dedicated troubleshooting, you can thaw out that frozen Apple logo and start enjoying your new iPhone 15. Don’t let setup frustration sour your experience. Methodically trying different restart routines, software repairs, and setup order will reveal the specific trigger. Stay calm, be diligent, and get ready to show off your shiny new iPhone.

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